Health Insurance — There’s An App For That
July 20, 2011 by Timothy Wilkes · Leave a Comment
Mobile Company Offers Insurance To Runners
Japan’s mobile phone triad knows their customers want more from their handsets than just calling and texting — standard Japanese models come equipped with applications to pay your train fare, buy a soft drink and even scan a coupon. Now young cellphone users can have something else on them at all times: health insurance. In a campaign it is calling “Smart Running Project,” Au Insurance Co. is offering a free three-month trial of its Runner’s Insurance Plan to users of its fitness app (Novick, 7/21).
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